Japanese KitKat bars are vastly different from their American counterparts. You will be surprised by the number of different flavours Japanese KitKat has to offer.
One reason for KitKat's popularity in Japan is the marketing efforts of Nestle Japan, which has introduced a wide variety of flavors that are only available in Japan, such as green tea, sake, and cherry blossom. These flavors are often released in limited editions and have contributed to the novelty and collectibility of KitKat in Japan.
Another reason for KitKat's popularity in Japan is its association with good luck. In Japan, KitKat is often given as a gift, particularly to students before exams, as the phonetic translation of "KitKat" in Japanese sounds similar to the phrase "kitto katsu," which means "surely win." This association with good luck has helped to make KitKat a popular and culturally significant snack in Japan.
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