History of Kit Kats in Japan
Kit Kat bars made their debut in Japan in 1973 and by 2014 they were the top-selling treat in the entire country. While in America we are used to the traditional chocolate-flavored kit kat bar or even white chocolate and strawberry, Japan introduced flavors such as green tea and soy sauce. Part of the success of Japanese Kit Kart bars, however, is attributed to non-Japanese consumers who want to get their hands on some of these exclusive flavors not available anywhere else. Tourists will often bring Japanese Kit Kats back home with them to their families after a long trip.
The other half of the Japanese Kit Kat bar’s success stems from their seasonal and rotational marketing of flavors. Japanese Kit Kat bars are in a constant rotation where only flavors are available for a limited amount of time depending on the time of year or based around special events or occurrences. This means consumers are more likely to jump at a new flavor before it’s gone and removed from the rotation.
The Many Flavors of the Japanese Kit Kat Bar
The Japanese Kit Kat bar is most noticeably admired for the variety of different flavors it has to offer. This is why you will find a nice selection of Japanese Kit Kat in our Japanese online store. You can’t easily find a blueberry cheesecake flavored Kit Kat bar in the United States. Even in Japan, the different flavors of Kit Kat bars have become regional and seasonal with more flavors being added yearly. Despite the many options, some of the top-rated Japanese Kit Kat bar flavors remain green tea (or matcha), purple sweet potato, strawberry, wasabi, apple, cranberry almond, and any of the cheesecake flavors for their creamy goodness.